Blog
Articles on filmmaking technique, production planning, and industry knowledge.
Showing 4 of 4 posts
How Streaming Algorithms Decide What Films Get Recommended (And What Filmmakers Can Do About It)
A practical explanation of how SVOD and AVOD recommendation engines work -- completion rate, thumbnail optimization, metadata, catalog depth -- and specific steps filmmakers can take to improve discoverability post-release.
Film Reel vs. Digital: What the Footage-to-Runtime Math Tells Us About the End of Celluloid
Uses the film reel calculator to ground the economics of shooting on celluloid -- cost per foot, runtime, processing, scanning -- compared to equivalent digital workflows. An educational post with strong historical authority.
The Future of Cinema Exhibition: Theaters, Immersive Formats, and the Next 10 Years
An analysis of the theatrical exhibition sector -- declining attendance data, IMAX and PLF growth, immersive formats like Sphere, and what filmmakers can do to make work that benefits from theatrical exhibition.
AI in Filmmaking: What It Can Actually Do Right Now (and What It Can't)
An honest, technically accurate assessment of AI's current capabilities in screenwriting, production design, VFX, and distribution -- with specific tool examples, real limitations, and a clear-eyed look at what jobs are actually threatened.